Addressing Fertility, Pregnancy and Baby Loss in the Workplace

Fertility challenges

Fertility challenges affect more employees than many realise, but in most workplaces, they remain unspoken. For small and medium-sized businesses, this silence can lead to real and measurable consequences: reduced engagement, higher absenteeism, and increased staff turnover.

Our online webinar, The New F-word, is designed specifically for HR Leaders, SMEs and Managers to explore the hidden impact of ignoring fertility support. We provide practical, low-cost strategies that can be implemented right away to build a more compassionate, loyal, and productive workplace. Whether you’re just beginning to explore this topic or looking to strengthen your existing approach, this session offers clear, actionable insights.

What we will cover

We begin by exploring the often-hidden costs of staying silent on fertility challenges, pregnancy loss, and baby loss in the workplace, and how this lack of support can affect employee wellbeing, productivity, and your organisation’s bottom line.

From the employee perspective, we explore the realities of navigating fertility treatment, pregnancy, and loss while at work. You’ll gain practical, compassionate ways to support staff without the need for complex or costly changes.

You’ll learn how proactive, inclusive support can lead to higher retention rates, reduced unplanned absences, and meaningful cost savings. When employees feel understood and supported during some of life’s most challenging moments, they are more likely to remain engaged, loyal, and productive.

Finally, we focus on the tangible outcomes of implementing thoughtful, tailored policies. We look at how effective support around fertility, pregnancy, and baby loss can improve retention, reduce absenteeism, and strengthen your ability to attract and retain top talent.

Whether you’re a business owner, HR professional, or team manager, this webinar will help you understand the real cost of silence around fertility, pregnancy, and baby loss at work. You’ll leave with the knowledge, tools, and confidence to begin supporting your employees in ways that are compassionate, sustainable, and beneficial for both people and business.

Frequently asked questions

Why should I attend this – my employees don’t have any fertility struggles?

Studies have shown that 60% of employees who are experiencing fertility difficulties do not disclose this with their employer.  This means that they could be taking sick leave or holidays to cover the reason for their absence.  The toll that managing this and work can take on employees emotionally, financially and physically is significant.  Creating a positive fertility culture boosts loyalty, retention and productivity.

I’m not sure how to talk to my employees something so personal – how can this help?

You’re not alone. Many managers worry about saying the wrong thing when it comes to fertility, pregnancy, or baby loss. This webinar takes the guesswork out of those conversations. We’ll show you how to approach them with confidence, what language is helpful, and what to avoid. Most managers tell us they leave feeling more informed, reassured, and better equipped to support their team in a respectful, human way.

Won’t supporting fertility treatment just lead to more maternity costs for our business?

This is something that many employers say to us but it’s worth noting that employees who don’t feel supported during their fertility treatment will often leave which leads to recruitment, onboarding and training costs which will exceed maternity costs.